How Much YouTube Pays for 1 Million Views in India? – YouTube earnings for 1 million views in India typically range from ₹4,000 to ₹2,00,000, with averages around ₹15,000-₹35,000 depending on niche and factors like audience demographics. Creators receive about 55% of ad revenue after YouTube’s cut, measured as RPM (revenue per 1,000 views), which varies widely by content type and viewer location.
Understanding CPM and RPM
CPM (cost per mille) is what advertisers pay YouTube per 1,000 ad impressions, ranging from ₹20 to ₹150 in India, among the lowest globally despite 491 million users. RPM reflects actual creator earnings per 1,000 views after YouTube’s 45% share, typically ₹50-₹200, so for 1 million views, expect ₹50,000-₹2,00,000 on average.
Earnings by Niche
Niche heavily influences payouts due to advertiser competition. High-value topics like finance attract premium ads from banks and insurers.
| Niche | Earnings per 1M Views (₹) | RPM per 1K Views (₹) |
| Finance/Insurance | 55,000-1,40,000 | 100-150 |
| Tech/Gadgets | 30,000-80,000 | 80-120 |
| Education | 25,000-65,000 | 80-120 |
| Health/Fitness | 20,000-55,000 | 60-100 |
| Entertainment | 5,000-22,000 | 40-80 |
| Gaming/Comedy | 4,000-28,000 | 30-60 |
Key Factors Affecting Payouts – YouTube Pays for 1 Million Views India
Video length matters: 8+ minute videos enable mid-roll ads, boosting earnings 40-80% over shorts. Audience demographics play a role—25-45-year-olds yield higher CPMs; mobile-heavy Indian traffic lowers rates slightly.
Read more: How to Reach Your First 5k Followers on YouTube?
Real Examples from Indian Creators
A finance channel with 3-4M monthly views earns ₹1.5-3 lakh from ads alone (₹50,000-₹75,000 per million). Tech reviewers average ₹40,000-₹50,000 per million, while entertainment channels get ₹8,000-₹15,000 despite higher views.
Maximize Your Earnings
Target high-CPM niches like finance or tech, and create English content for US viewers (5-10x higher RPM at ₹650-₹3,300). Optimize with 10-15 minute videos, strong retention (60%+), and mid-rolls at natural breaks.
Track and Calculate Your Revenue
Check YouTube Studio > Analytics > Revenue: RPM = (Earnings / Views) × 1,000. Payments via AdSense arrive monthly (7th-12th). Tools like upGrowth calculators provide niche-specific projections. Patience is key—new channels earn less initially, but optimization scales income rapidly.
Comments